Domino’s marketing mix Essay

eye masks pizza pie pie pie has chosen a foodstuff follower schema. The intersection point positioning of dominos is saving in 30mins or less pizza to every customers. At such result promise, half masks able to implant the top of headspring in customers mind. The product mix has evolved to include pizza, salads, sandwiches, chicken locomote and specialty desserts. Whereas, pizza hut has unendingly followed Single brand positioning c solelyed pizzas. pizza pie hutch also goes with multiple product strategy as Pizza chantey not still sells pizzas, they also grips with class of other product such as appetizers, beverages, chicken wings. Pizza shack much emphasize on the dining have and food quality. Pizza Hut in the main sells Pan Pizzas, Stuffed rancour Pizzas, Thin Crust Pizzas, and Twisted Crust Pizza. tonic magic tricks against current national and local anesthetic take-and-bake companies or non take-and-bake companies. They also serve alimentary paste and rice, pizza pocket, soups and salads. popping hind ends resources are its commissary and exalted quality ingredients as it is raw materials._PRICING (MALAYSIA PRICING)__BRAND__SMALL/ REGULAR/ LARGE__STANDARDIZED ORDINARY pizza pie PRICE_half masksRm11.80/Rm 24.80/ Rm 34.80Pizza HutRm9.80/ Rm 21.80/ Rm 30.80Papa JohnsRm12.50/Rm 23.90/ Rm 32.50_* menstruum price list of Pizza confederation in Malaysia._From the table we tramp claver that Pizza hut affirms the best ken of ordinary pizza out of Dominos and Papa Johns. The worth range of pizza is RM10-RM35 excluded tax and inspection and repair charge. Mostly the high price attributed to the high quality of ingredients apply. For example, Dominos sourced its Pepperoni and chili pepper needs from Australia and Spain respectively. Meanwhile Pizza Hut implementing A high/low pricing strategy as far as its new product are concern where it fixes the price higher than its competitors and then stepwise lowers the price below th e competitors price. Papa Johns utilizes the point-of-sale technology in all outlets in the mean time Papa Johns also currently follows a low cost differentiation strategy for its production policy._PROMOTIONS (PROMOTIONS APPLICABLE IN MALAYSIA ONLY)_In the aspect of sales promotions, there are customers claimed that Dominos actually offering the best deal of the price. This is because Dominos is having an offer which customers who value up to two regular pizzas only cost RM 30. Pizza Hut is development a marketing strategy in order to capture consumers philosophy by selling their personal pizza and every day $10 monolithic pizzas offer. Papa Johns do has its promotions where customers buy any medium or large pizza volition sterilize same size of another pizza for free on Tuesday only. From the aspect of media advertising, Pizza Hut has always been named for the good advertising. Pizza Hut has widely promoted by all kinds of advertisement through television, radio, newspaper. In Malaysia, we seldom see Dominos and Papa Johns advertisement on television but frequently comprehend from radio or print media. fundamentally all pizza company does call for marketing like they selling pizza through net income and number._PLACE_Since Dominos is not a dine-in restaurant so Dominos does not offer dine-in as a method to carry on its products. With the advent of mobile apps, Dominos has now digitalized their system for the ease of tell. Online ordering is also a method that Dominos used to distribute its products to the customers. Dominos utilizes 30minutes or less bringing or its free basis. Pizza Hut uses three different methods of places its products directly to the market. The first method of distribution used by Pizza Hut is by delivery. Customers can call Pizza Hut and place order, and then the order will be delivered to the customers home. Secondly, customers can choose to dine-in in restaurant everywhere delivery. Lastly, Pizza Hut does receive orders from the internet from customers who would like to order a delivery. Similarly, Papa Johns is employ delivery to distribute their products to their customers. Other than that, they also using dine-in as a way to give-out their products unlike Dominos.