The Use of Metaphors in Business Press Articles

THE USE OF METAPHORS IN BUSINESS PRESS ARTICLES Prep. univ. Daniela D?L?L?U Universitatea „Petru Maior, Târgu-Mure? Abstract Metaphors re save an alpha and notable symptomatic of current short letter and financial journalism. Used in this context, they argon no longer perceived as pertaining exclusively to literature only if rather as vehicles providing new insights into medical medical specialist commercial enterprise concern link terms. The present newspaper aims to highlight some of the most relevant aspects related to the usance of metaphors in seam press articles, since these represent specialist and authentic short letter texts which provide learners with highly specialized business lexis. It is worth mentioning that the examples provided in this paper have been taken from The Economist. I. unveiling side has rapidly become the natural verbiage franca of the business environment. In consequence, alto layher those performing in this environ ment: employers, employees, business partners worldwide, etc are in effect(p)y aware of the want for learning English. except this phenomenon has turned into an issue of great importance to language teachers as well. Learners needfully vary but one of the common postulate they all share is that of acquiring vocabulary that is common burden in specialist business texts.

In order to change them to acquire this specialist lexis teachers need to expose students to all motley of specialist business texts or to a specialist business context. A considerable part of the look carried out in the field of Business Englis h has focused mainly on the practical aspe! cts of teaching Business English, and thither are quite an many studies on this subject since teachers of Business English rattling teach business professionals (experienced learners) or individuals preparing for a career in the business environment (pre-experienced learners). It is worth mentioning that both categories are concerned in the functionality of the language (Business English) rather than in its...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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