Marketing

merchandising plan By: Team Dragon Terrence Abiama, Xiaoyang Zhou, Chris Ortado, Harshal Dalal, Francisco Gomes 2012 china capital of Arizona Kitchen 4/5/2012 Marketing Plan By: Team Dragon Terrence Abiama, Xiaoyang Zhou, Chris Ortado, Harshal Dalal, Francisco Gomes 2012 China phoenix Kitchen 4/5/2012 Table of Contents 1. Executive Summary2 2. corporate Objectives4 3. search and compendium5 3.1 Historical Context5 3.2 Industry Analysis6 3.2.1 Industry trend and statistics6 3.2.2 Limited-Service eating theater of operations:6 3.2.3 Trends for the Limited Service Restaurant industry:7 3.3 Market Analysis9 3.4 Competitor Analysis10 4. bring up Analysis13 4.1 Organization background:13 4.2 Strengths14 4.3 Weaknesses14 4.4 Opportunity16 4.5 Threats16 5. Marketing examine18 5.1Current Marketing Strategies18 5.2Marketing Mix18 6. Marketing Objectives20 7. Proposed Marketing Program21 7.1 Proposed crop/Service system21 7.2 Pro posed Promotion Strategy (overview of IBP) 21 7.3 Proposed Pricing Strategy22 7.4 Proposed amaze Strategy22 8. carrying out23 8.1 Implementation Plan23 9. Works Cited24 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 1. 22. 2. 23. 3. 24.

4.1 25. 4.2 26. 27. 28. 29. 4.3 30. 4.4 31. 4. 32. 5.5 33. 5.6 34. 5.7 35. 5.8 36. 5. ! 37. 6. 38. 7. 39. 8. 40. 9. 41. 42. Executive Summary China Phoenix is a small Chinese restaurant located in Cranford, advanced Jersey. Theyve been in business for about 4 years and ar striving to be number one in the area. China Phoenix Kitchen offers a variety of classic Chinese foods much(prenominal) as egg roll, wonton soup, fried and white rice, lomein,...If you freeing to get a full essay, order it on our website: OrderCustomPaper.com

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