International Marketing Management

Running head : INTERNATIONAL MARKETING MANAGEMENTmerchandising in antithetic ethnic sectionsNameUniversityCourseTutorDatePART ASelf reference criterion and multi heathenish merchandiseingAccording to Glossary of trade (2010 ,. 1 , self reference criterion refers to the assumption that a product can successfully be sold afield on the basis of its success in the home commercialize cultural diversity is experienced in the global markets such(prenominal) that different people int termct in the global markets . Marketers should distinguish the concomitant that customers from different backgrounds have different cultural br aspects . It is really important for marketers op ageting in the global markets to come across the cultural differences of their customers . Self reference criterion is an aspect which does non allow mark eters to incorporate the culture of other people . As such , people believe that other people ordain accept their cultural believes and that there are no cultural conflicts between different cultural groups (Ntzth , Bishara 2007 .

Businesses in the modern era are experiencing a lot of changes in terms of accessible , economic , technological , political and cultural aspects . Emerging trends in business indicate that cultural diversity is affecting umpteen organizations since managers lack the ability to adopt strategies which match the cultural withdraw of their customers . Jackson Loehr and Azman (n .d ) ex plain that changes in technology have rail! to changes in economic conditions and organizations should come up with policies which reduce be and maximize profits . There is need for managers operating in multicultural environments to develop proper policies to satisfy needs of customers dictated in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper